WordPress

WordPress Blog Email Newsletters: What, Why, and How 

Several requests for a comprehensive explanation of adding an email newsletter to a WordPress site have been requested. Therefore, we will strive to cover every element of email newsletters and WordPress for beginners in this post. This contains everything from the fundamentals to advanced techniques, suggested services and plugins, and secrets for increasing opt-in rates, among other things. Because this is a lengthy topic, we recommend you use the table of contents below to browse. 

Several requests for a comprehensive explanation of adding an email newsletter to a WordPress site have been requested. Therefore, we will strive to cover every element of email newsletters and WordPress for beginners in this post. This contains everything from the fundamentals to advanced techniques, suggested services and plugins, and secrets for increasing opt-in rates, among other things. Because this is a lengthy topic, we recommend you use the table of contents below to browse. 

What is a newsletter by email? 

An email newsletter is regularly distributed information sent by email to subscribers (daily, weekly, monthly, etc.). The content of the email newsletter is seen as editorial rather than commercial communication with a sales pitch. Existing clients and blog followers are often communicated with through email newsletters. 

Why is an Email Newsletter Necessary? 

We firmly believe dedicated consumers, readers, and members deserve exceptional care and perks. In other words, we feel individuals who provide us with more help should earn further rewards. This concept encourages users to be engaged, helpful, and active. Some individuals do so by providing unique perks to their Twitter followers, while others opt to provide such incentives to their email newsletter subscribers. 

We believe in all three approaches. We feature Twitter-exclusive competitions and tips, Facebook-exclusive contests and advice, and an email newsletter containing seldom-seen online tips and discounts. Therefore, the following is a list of the advantages you may have from an email newsletter: 

Guaranteed Access 

Because of the nature of Twitter and Facebook updates, your status changes will likely go unnoticed. However, individuals tend to check their email far more often than the status updates of those they follow. 

Access and Possession 

You do not possess any Twitter or Facebook data. Your account might be suspended, resulting in a subsequent loss. Or what if Twitter and Facebook disappear, which is unlikely, but email lists are something you can cling to? Second, there is no restriction on character count. You determine your bounds yourself. You may incorporate email newsletters into your WordPress site far more effectively than Facebook or Twitter API permits. 

Introduce New Items 

When we created WPBeginner Gallery, our email newsletter received the most positive response. Although the site is not linked anywhere on the WPBeginner homepage, about one thousand sites have been added. We received great input from our email users, which helped us improve. 

Stronger Targeting 

The finest aspect of email newsletters is the ability to target them globally (for folks in specific countries, cities, and states). We want our users to participate in the WordPress community. Thus, it is improbable that anyone from the United States would attend a WordCamp in New Zealand. However, it seems probable that someone from Australia or New Zealand would attend.  

Therefore we will only invite those countries. In addition, we provide a mechanism for users to define their interests in our newsletter. Some consumers dislike receiving email updates regarding books, while others like them. Therefore, whenever a new book is published, you may distribute it to that group. 

Affiliate Profits / Cross-Marketing 

We negotiate exceptional discounts with other firms for our email subscribers. These plugins, themes, and books are very beneficial to us. Thus, when our consumers purchase it, we both benefit. This indicates that our consumers like the product and that our website generated more income. 

Premium Membership 

In addition to offering paid subscriptions to your email newsletter, you may raise income for your blog by charging for access to it. 

Special Giveaways 

Offer special incentives to your most devoted readers to encourage their continued patronage. This is common among bloggers who give subscribers free courses, ebooks, or other things to their email newsletter. 

What is the best email newsletter service? 

What service am I going to need to create my Email Newsletter?” The prevailing opinion indicates YES. Some applications and plugins allow you to send email newsletters directly from WordPress, but this is not always the most efficient method. As your list grows, you may encounter SPAM problems, a poor deliverability rate, and more. Utilizing a service is thus strongly suggested. However, we shall suggest a plugin for individuals who choose this course of action. 

Aweber 

Bloggers widely use email marketing tools such as Aweber. It allows you to send emails, manage subscribers, and provide excellent monitoring. In addition, you may send a series of automatically sent emails (autoresponder), automatically generated emails from your most recent blog articles, and target subscribers based on their actions, locations, etc., with a single click. We use Aweber for a portion of our email lists. Additionally, you can Split Test opt-in form templates, headlines, headline color, text color, submit button text, and a great deal more. Aweber is available for a $1 trial for the first month. 

MailChimp 

MailChimp is an additional widely used email marketing service. MailChimp also enables you to send emails, manage subscribers, provide OUTSTANDING tracking, configure autoresponders, design stunning email templates, target subscribers, and split-test your campaigns. MailChimp also lets you contact your users whenever your RSS feed is updated. You may build groups to split your list further. The greatest thing is that MailChimp allows you to utilize their service for free, subject to some restrictions (up to 2,000 subscribers and 12,000 emails per month).  

Once you hit the restrictions of your free account, you will be charged. 

EmailBuddy 

The fantastic people over at iThemes created the plugin called EmailBuddy. It helps you deliver email newsletters and aggregate email addresses into groups. This service has a one-time fee rather than a monthly fee like the services listed above. 

How to Add a Newsletter Email to WordPress 

After setting up your email newsletter with one of the recommended providers, you must add opt-in boxes to your WordPress site. In this area, we will solely propose MailChimp or Aweber resources. Because this is an introductory article, we will offer plugins and not scripts so that anybody may add opt-in boxes. It is crucial to take notice of the suggested positions for the opt-in boxes since these strategies have been proven to increase conversions. 

How to Include an Email Newsletter Opt-in in a WordPress Sidebar? 

Sidebars are an extremely conspicuous position for opt-in boxes. Aweber and MailChimp have free plugins that enable you to add an opt-in box to sidebar widgets. Here’s how to add Aweber to your site’s sidebar. A comparable MailChimp plugin is available. 

If you do not want to utilize these plugins, you may build your form using the relevant provider and paste it into your WordPress Widgets (Text). 

Subscribers Magnet is another plugin that allows you to add sidebar opt-in boxes. Additionally, it populates the fields for your users. Numerous users have auto-fill enabled in their browsers; thus, this plugin makes subscribing simpler for users, raising the opt-in rate. 

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