Do you have difficulty picking which color scheme to use for your website? 

Increasing the allure of your website and encouraging users to remain there for longer may positively impact your ability to make purchases and increase conversions. 

This post will demonstrate how to choose the ideal color scheme for your WordPress website by knowing color psychology and using one of four incredible tools. 

By gaining a grasp of color psychology and using one of these four incredible tools, we will demonstrate how you may choose the ideal color scheme for your WordPress website in this post. 

The Mental Impact of Colors 

Many studies support the idea that different colors may elicit different reactions in people. Colors exert a psychological influence on the decisions and choices we make in our day-to-day lives. 

Large firms invest millions of dollars into developing a positive brand image and identity for their goods so that consumers would recognize and favor their brands. They consult with industry professionals to choose the color palette that best represents their businesses and goods. 

The color scheme of your website may somewhat influence your company’s brand image. You need to choose colors for your brand and items that produce a positive emotional reaction in the target audience. 

How exactly do you choose which colors to use and what type of reaction you want to elicit from people? 

Marketers and psychologists have, fortunately for you, already conducted a substantial amount of study. Have a look at this infographic that we put together: 

Red: 

The color red is associated with vigor and happiness. It demonstrates bravery as well as self-assurance. 

Green: 

It not only has a relaxing and calming impact but also elicits a tranquil, progressive, and quiet emotional reaction. 

Blue: 

It conveys confidence, sturdiness, and dependability. 

Black: 

The color black elicits an intellectual, robust, and safe emotional reaction. 

White: 

White’s immediate impacts are those of bringing about clarity and simplicity. 

Yellow: 

A yellow color signifies happiness, friendliness, and warmth. 

Orange: 

The color orange evokes feelings of merriment, friendliness, self-assurance, and cheerfulness. 

Pink: 

Pink is symbolic of sensuality, femininity, passion, and love. These feelings come to mind when you think of the color pink. 

Other Considerations 

It should go without saying that colors need context for you to achieve the desired effects with them. Your brand or product may have preexisting connotations that may or may not be compatible with your selected colors. 

It’s possible that your brand or product already has specific connections, and those associations may or might not mesh with the colors you’re picking out. 

Before deciding on a color scheme for your website, there are a few factors you need to keep in mind, such as the following: 

To begin, you need to think about the image of the brand that already exists. If you already have a logo and other marketing materials, you should probably stick with the colors that they are already using. 

Considering how colors will look on computer screens would also be helpful. Even though a color appears fantastic in real life, it may not be the ideal choice for something like the backdrop of your computer screen. 

Also, consider other types of media, like sliders, videos, photos, call-to-action buttons, and so on, that you want to add to your website in the future. Consider the hues that will make up the majority of your palette. 

Accessibility should also be a consideration that you give some thought to. Even if your visitors have vision impairments, which is rather common considering how many people live in different parts of the globe, a decent color scheme will have sufficient contrast to make the text easy to read. 

Color-scheme Design 

I sincerely hope that you have determined the color scheme that will work best for your website, taking into account the psychological effects of color. We strongly suggest you choose at least two colors that eloquently express your brand and the reaction you want to elicit from consumers. 

As soon as you have those colors, you can use any one of a variety of programs available online to produce an infinite number of color palettes. 

Adobe Color CC  

Adobe Color CC is a powerful program that was formerly known as Kuler. It is an excellent tool for creating color palettes. After selecting, you may spin the wheel to choose the color regulations. You may make individual adjustments to any color in the palette, and the rest of the colors will conform automatically to the color rule. You may also generate color palettes by uploading photographs to the website. 

Photocopa 

One of the most frequented sites for those looking for ideas and inspiration about color is Colorlovers.com. They provide several helpful tools for the generation of color schemes. One of them is called PhotoCopa, which allows you to create a color scheme based on photographs. You may also utilize their basic tool, which allows you to make color combinations by picking a single hue from a palette. 

Material Palette 

Material Palette is a tool that enables you to produce color schemes by applying design criteria. It was inspired by the Material Design idea developed by Google. It is intended to spark ideas for color schemes that may be used in mobile applications, but these color schemes are also readily adaptable for usage on websites. 

Coolors.co 

Coolors are an excellent tool for generating color schemes. To produce color schemes, tap the space bar on your keyboard. You can manually change the color in the scheme and then secure the change. Downloading color schemes to employ in your projects at a later time is another option.