Considering establishing an email list? Email marketing rookies often make errors that are damaging to their businesses. This essay will discuss eleven email marketing blunders that WordPress users should avoid.

Using WordPress to Manage an Email Newsletter or List

WordPress is a strong platform with built-in email notification capabilities. However, it was not intended for email newsletter distribution.

Several WordPress plugins enable newsletter distribution without registering for an email marketing provider. Utilizing this plugin to construct your email list is a horrible idea.

To start, this would be seen as a violation of your WordPress hosting provider’s terms of service. These mail servers are often poorly designed, have stringent limitations, and cannot transmit all your emails simultaneously.

Almost all customers who begin with a WordPress plugin or an email script ultimately subscribe to a professional email marketing service. The change impacts their current users since many email service providers will need them to opt-in again.

Sign up with a trustworthy email service provider, such as Constant Contact, or AWeber, as soon as possible. This will guarantee that you never lose an email address and that your emails are always sent to the recipient’s inbox.

Mistaking Blog Subscription Tools for Email Lists

A widespread misunderstanding among WordPress users is that blog subscription tools are the same as an email list.

Plugins like JetPack and services such as Feedburner enable users to receive blog postings by email. However, this is not an email list per.

With these technologies, you cannot send private email newsletters to your users. Your contact list is not yours to control. There are no contact management or sophisticated analytics options. Such techniques are ineffective for capturing additional email subscribers.

Check out our tutorial on how to move from a JetPack subscription to MailChimp, Aweber, etc., for more information on this issue.

Email List Building Immediately

Many small companies and bloggers are unaware of the importance of email marketing. They continue to provide fresh material and engage people through social media while disregarding their most cost-effective marketing instrument.

Almost 75 percent of search engine visitors to your website will never return. Building an email list lets you communicate with your users, encourage their return, and increase your revenues.

If you haven’t already begun growing your email list, please read our article on why you should begin creating your email list immediately.

Lack of Lead Generation Software

Numerous customers complain that their email list is not increasing quickly enough or that no new users are joining. Some users depend only on speculation to determine what might work on their website.

To expand your email list rapidly, you must use lead creation tools such as OptinMonster. OptinMonster lets you convert website visitors who depart your site into email subscribers. See how we boosted our email subscribers by 600% with OptinMonster in our case study.

Utilizing a Single Registration Form

A registration form is something that many bloggers and small business owners install on their websites and leave there. Your users have a shorter attention span, and unless you are a superstar, most of them will likely not even see your registration form.

You will need to boost your lead generation by strategically positioning various opt-in forms. OptinMonster can use clever popups, slide-in forms, after-post options, and other techniques to make your email registration forms more visible.

Utilizing Excessive Options and Destroying User Experience

While numerous options increase your email signups, using too many might negatively impact you. It would be best to compromise between a sufficient quantity of opt-ins and a positive user experience.

A popup form, slide-in optin, and welcome gate on the same page might irritate your visitors. A poor user experience prevents visitors from exploring your website and may also harm your sales and SEO.

We advocate combining a static (sidebar or inline) form with a dynamic form (slide-in, welcome gate, or popup).

Lack of Testing and Research to Improve Lead Generation

Typically, people activate a sign-up form and then leave it alone.

Without adequate testing and planning, your business will stagnate.

It would be best if you routinely examined which opt-ins on your website are effective and conducted A/B testing to identify areas for improvement.

Not Utilizing RSS for Email

Collecting email addresses will not benefit your company until you utilize them to interact with your users. You must send emails to your users and maintain communication with them.

Connecting your blog’s RSS feed to your email list enables you to notify your readers by email whenever a new blog post is published.

It assists consumers in discovering fresh material and learning about your company/services. It also facilitates brand identification among your consumers.

Purchase of Email Lists

Purchasing an email list is unquestionably the worst thing you can do to destroy your email marketing strategy. Even if some of the email addresses are valid, the recipients do not know you and have not consented to receive emails from you.

You will send unsolicited emails and risk your brand being added to spam filters. Your email service provider might restrict or punish you for inappropriate behavior. Most importantly, you will spend far more money for a little return.

Using Google Analytics as a ruse to increase signups

Google Analytics is a data treasury that enables you to make educated choices. Many site owners do not understand how to utilize this information to develop their email lists.